Why has WhatsApp Marketing emerged as a viable marketing channel lately
WhatsApp launched their WhatsApp for business feature around two years ago. This has given brands an inroad into WhatsApp like never before. If you don’t have a WhatsApp for Business account, chances are you’re one of the few marketers not leveraging the power of the messaging platform. Here are some reasons why WhatsApp for Business should be a part of any comprehensive Digital Marketing strategy.
Most of your customers are already on WhatsApp
60 billion messages are sent through WhatsApp every day. In India alone, there are more than 200 million users. So chances are your customers are already on WhatsApp, which will make it that much easier to reach out to them.
Customers are actually engaged on WhatsApp
Unlike other types of social media, WhatsApp actually shows phenomenal engagement rates. In fact, 98% of WhatsApp messages are opened and read, while 90% of them actually get opened within just 3 seconds of being received.
When you compare that to engagement rates of other marketing channels like email, Facebook, or even SMS, WhatsApp is far ahead. Having an inroad into a channel which people are hooked to can be a huge plus for any business.