Social network marketing is any form of marketing that takes place on social media platforms. This marketing strategy can play out in many different ways, from formal advertising campaigns to informal customer engagement.
Given the popularity of social media, social network marketing is a broad category of marketing. Anytime a business uses social media, it could be considered a form of social network marketing. This form of outreach could take place on any social media platform, whether it’s Facebook, Twitter, YouTube, or anything else.
Social network marketing is also varied due to the varied nature of marketing. Marketing outreach can take many different shapes—from outright advertisements to more subtle ways of building a relationship with potential customers. Social network marketing can similarly be straightforward ads for products or services, or it can be a means for a business to develop relationships.