Search Engine Optimization

SEO stands for Search Engine Optimization, which is the practice of increasing the quality of traffic and quantity to your website through organic search engine results.

What goes into SEO?

To understand the true meaning of SEO, let’s break that definition down and look at the parts:

  • Quality of traffic. You can attract all the visitors and customers in the world. If they’re coming to your site because Google tells them you’re a resource for Apple computers when really you’re a farmer selling products, that is not quality traffic. Instead you want to attract customers and visitors who are genuinely interested in products that you offer.
  • Quantity Of TrafficOnce you have the right people clicking through from those search engine results pages (SERPs), more traffic is better.
  • Organic results. Ads make up the larger portion of many SERPs. Organic traffic is a traffic that doesn’t cost you the money.
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How its work

You might think of a search engine as a website you visit to type (or speak) a question into a box and Google, Bing, Yahoo!, or whatever search engine you use replies with a long list of webpages that could potentially answer your question.

That’s true. But have you ever think to consider what’s behind those magical lists of links?

Here’s how it works: Google (or any search engine you’re using) has a crawler that goes out and gathers information about all the content they can find on the Internet. The crawlers bring all the 0s and 1s back to the search engine to build an index. That index is then fed through an algorithm that tries to match all that data with the given query.

There are a lot of factors that go with search engine’s algorithm, and here’s some experts people ranked their importance:

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That’s all the SE (search engine) of SEO.

The O is a part of SEO Optimization is where people write all that content and put it on their sites that are gussying those content and people sites up so search engines will be ready to understand what they’re seeing, and therefore the users who arrive via search will like what they see.

Optimization can take many forms. It’s everything from ensuring the title tags, meta tags and meta descriptions are both informative and therefore the right length to pointing internal links at pages you’re pleased with.