Google’s Knowledge Graph also utilizes verified Google My Business information. It helps generate details for its database about businesses and related entities that are relevant to specific searches. Once a new listing is created, a Google Maps location is then generated.
That synchronizes with traditional Google Search for ease of access and searchability. It certainly helps that the clear majority of organic searches come from Google – around 90% for worldwide search engine market share. It also shows the value of a GMB listing and effective local SEO.
Use our guide to ensure you’ve completed your Google My Business listing correctly, and optimized all possible facets of the tool. Doing this will also give the most leverage for your business on Google and third-party platforms that use the Google Maps API to generate location information for users.